Instagram is one of the newest social media platforms. In a recent study it was discovered that Instagram provides brands with 25% more engagement over other social platforms. It’s a great platform to use for you ecommerce business.
Using Instagram the right way is the key to using Instagram for business.
Using Hashtags-
You need to be able to connect with your targeted audience. Using Hashtags is the perfect way to do so. Posting the right hashtags can lead to the right people for your business.
Hash tagging makes it easy for people to find your photos that are searching the specific tags you used. Hashtags connect you to new users and to be discovered. Using popular hashtags can always be good if you want to get extra likes and meaningless followers, but doing your research to find the best keywords for your business is the key.
You will need to do a keyword search to make sure you’re using relevant and popular keywords directed towards your brand. Coming up with a good 20-40 hashtags that describe your brand and products that your selling as well as popular tags that describe the brand and product offering overall.
Post at the right time & right day-
It’s always a great time to post when people are on break, relaxing at home after work or on their free time. There’s plenty of studies online that will tell you when its best to post. In our opinion its best to post a little after people usually get to work around 10am, another post around 12pm when it’s lunch time and another great time would be is between after 4pm – 8pm when people get off of work.